BMA industrial action: For greed? Or for good?
A quick glance at the many tabloid headlines generated by the BMA’s recent decision suggests that the media have already made up their minds about the 79% of voting doctors taking part in the pending...
View ArticleThe rise / death of investigative journalism
And so on to another awards this week, this time the Medical Journalists’ Association Summer awards, hosted by Dr Phil Hammond. Dr Phil, an MJA member, has successfully combined a career as a doctor,...
View ArticleRuder Finn and an audience with Max Clifford
Max Clifford last night told a group of journalists that his successful career in PR was down to luck and common sense. A member of the National Union of Journalists, since he was 17, Clifford was...
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Trust me, I’m a smartphone
I suspect the news my smartphone will soon turn into my doctor is exaggerated. While a consultation with my phone will always be easier to arrange than an appointment with my GP, I know for a fact...
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10 things every PR needs to know about making Google Plus work for you and...
With 343m active users, Google+ is a social network that’s growing both in influence and the number of influencers using it. When it comes to PR, though, the temptation may be to just concentrate on...
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ALL YOU NEED IS… – Facebook: Everything You Didn’t Know You Needed To Know...
Ever thought about how many times a day you say the words love, food or work? Now think about how many times you say the word Facebook. Facebook seems to have become an intrinsic part of our lives and...
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ALL YOU NEED IS – When coding really becomes child’s play.
We live in the digital world, so how come employers of the 21st century are struggling more than ever to find the digital skills required to run a successful business? Digital skills are not always...
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ALL YOU NEED IS – Facebook: What are friends for if you don’t have a home to...
Take a few seconds to think what home means to you. Facebook seems to know that and has decided to capitalise on those feelings. So, whether you own your own house, you live with your parents or...
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creative juices and how to keep them flowing
The fabulous Brain Pickings site ran a piece on the ten steps of the creative process recently and it’s definitely permeated our skulls. 1. The Hunch Any project starts with a hunch, and you have...
View ArticleAll about the price tag: Money talks in today’s press
The news that the National Institute for Health and Care Excellence (NICE) has rejected a drug isn’t the shock it once was. The drug watchdog is now an established part of public life. But out went...
View ArticleA new price for drug development
PRs often have a problem with statistics. Or more accurately, experts rightly have a problem with how PRs use and abuse data. One controversial statistic over the years has been the average cost of...
View ArticleLego shows PRs how to ace the Oscars 2015
Lego aced the Oscars 2015 last night in terms of brand coverage thanks to its stunt with Lego oscar statues appearing in the hands of every celeb from Oprah to Meryl Streep. They got an early boost...
View ArticleFive key things PRs embarking on their first video campaign need to know
So how important is using video for PR campaigns in 2015? According to Matthew Schwartz, the group editor of PR News, consumers watched almost double the branded videos in Q3 of 2014 than they did in...
View ArticleWhy digital can help increase voting turnout and other digital news from this...
With the general election coming to its conclusion this afternoon, it was revealed that 65% of those registered to vote tendered a ballot paper, which represents its highest turnout since 1997. This is...
View ArticleFive trademark names you thought were generic names
There are legally protected trademarks out there whose names are used routinely by consumers to refer to all the products in its corresponding category. The most commonly used examples of this include,...
View ArticleIs Apple Music a force to be reckoned with? Plus this week’s digital round up
When’s the last time you bought a CD? I, like many others, cannot remember, so I was surprised to read that digital music revenues overtook physical sales for the first time less than a year ago. What...
View ArticleWhat next for the Big British Castle?
The BBC is under attack. At least that’s what a shimmering galaxy of 29 celebrities told us last month when they wrote an open letter to the Prime Minister. Tacitly sidestepping the issue of...
View ArticleSyria Global to Local – A Refugee Crisis Like No Other
Global Health: An Op-Ed We all know that a picture is worth a thousand words but today a single picture might just have changed Britain. The image of a young Syrian boy washed up on a Turkish beach...
View ArticleCrystal ball time – what does the rise of Jeremy Corbyn mean for UK politics...
The rise and rise of Jeremy Corbyn shocked the Westminster commentariate to their core. Prior to his anointment as Labour Party Leader (it really was a coronation – although Jeremy might have a few...
View ArticleEmpathy: The focal ingredient for John Lewis Christmas Adverts
This weekend marks the start of the festive season and that’s not because its Oxford Street’s first full weekend of Christmas illumination (Thanks Kylie), it’s because today, John Lewis released their...
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